Check Out January Variety Show Brand Reputation Rankings

The Korea Institute of Corporate Reputation has announced top brand value rankings for variety shows for the month of January.

The brand reputation index refers to big data analysis on consumer behavior, participation value, communication, media, and social value. Brand reputation analysis simply tells how much engagement did your brand get and allows you to find out where, how, why, and from whom the engagements are received.

The institute collected big data of 50 popular variety programs from December 3 to January 3. It used the big data and ranked the stars through an analysis of the consumer participation, media coverage, interaction, and community indexes.

TV Chosun’s trot audition program ‘Miss Trot 2’ took the top position with a brand reputation score of 18,799,904 for January. MBC’s ‘Home Alone’ (‘I Live Alone’) came second with a brand reputation index of 10,086,685. JTBC’s ‘Sing Again’ ranked third with a score of 9,591,860. MBC’s ‘How Do You Play?’ and TV Chosun’s ‘Romantic Call Center’ covered the fourth and fifth spots with brand reputation indexes of 8,909,090 and 8,767,976, respectively.

Check out the top 15 positions:

  1. Miss Trot 2
  2. Home Alone
  3. Sing Again
  4. How Do You Play?
  5. Romantic Call Center
  6. PPONG School
  7. The King of Mask Singer
  8. Trot National Festival
  9. We Got Divorced
  10. Wife’s Taste
  11. Running Man
  12. Ask Us Anything
  13. My Ugly Duckling
  14. 2 Days & 1 Night
  15. God of Trot


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