The Korea Institute of Corporate Reputation has announced the top brand value rankings for the singers for January.
The brand reputation index refers to big data analysis on consumer behavior, participation value, communication, media, and social value. Brand reputation analysis simply tells how much engagement did your brand get and allows you to find out where, how, why, and from whom the engagements are received.
The institute collected big data of various singers from December 24, 2020 to January 24, 2021. It used the big data and ranked the groups through an analysis of the consumer participation, media coverage, interaction, and community indexes.
BTS topped the list with a brand reputation score of 17,265,853 for January. Trot singer Im Young Woong came second with a brand reputation index of 10,836,785. BLACKPINK maintained its third spot with a brand reputation score of 9,249,888. (G)I-DLE(6,449,890) and Young Tak(6,127,146) took the fourth and fifth spots, respectively.
Check out the top 15 positions:
- Im Young Woong
- Young Tak
- Kim Hee Jae
- Song Ga In
- MAMAMOO’s Hwasa