Check Out January Individual Idol Brand Reputation Rankings

The Korea Institute of Corporate Reputation has announced the top brand value rankings for the individual idols for January.

The brand reputation index refers to big data analysis on consumer behavior, participation value, communication, media, and social value. Brand reputation analysis simply tells how much engagement did your brand get and allows you to find out where, how, why, and from whom the engagements are received.

The institute collected big data of 1,453 idols from December 30, 2020 to January 30, 2021. It used the big data and ranked the idols through an analysis of the consumer participation, media coverage, interaction, and community indexes.

BTS’ Jimin topped the list with a brand reputation score of 8,016,940. BLACKPINK’s Jennie took the second spot with a brand reputation index of 7,782,727. She saw an overwhelming increase of 224.09 per cent in her reputation index for January.

BTS’ V came third with a brand reputation index of 7,055,289. His fellow group members Jungkook (5,829,572) and Jin (5,797,118) covered the fourth and fifth spots, respectively.

Here are the top 15 positions:

  1. BTS’ Jimin
  2. BLACKPINK’s Jennie
  3. BTS’ V
  4. BTS’ Jungkook
  5. BTS’ Jin
  6. BTS’ Suga
  7. Kang Daniel
  8. TVXQ’s Yunho
  9. ASTRO’s Cha Eun Woo
  10. BTS’s RM
  11. BLACKPINK’s Jisoo
  12. BTS’s J-Hope
  13. BLACKPINK’s Rosé
  14. MAMAMOO’s Hwasa
  15. EXO’s Baekhyun

For January singer brand reputation rankings, click here.

For January idol group brand reputation rankings, click here.


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