The Korea Institute of Corporate Reputation has announced top brand value rankings for the idol groups for the month of January.
The brand reputation index refers to big data analysis on consumer behavior, participation value, communication, media, and social value. Brand reputation analysis simply tells how much engagement did your brand get and allows you to find out where, how, why, and from whom the engagements are received.
The institute collected big data of various idol groups from December 23, 2020 to January 23, 2021. It used the big data and ranked the groups through an analysis of the consumer participation, media coverage, interaction, and community indexes.
BTS maintained its top position with a brand reputation score of 15,664,084 for January. BTS’ positivity-negativity analysis revealed a score of 85.02 percent positive reactions.
BLACKPINK also retained their second spot with a brand reputation index of 11,865,603. TWICE came third with a brand reputation score of 9,248,874 (G)I-DLE(9,041,104) and IZ*ONE(733,392) took the fourth and fifth spots, respectively.
Here are the top 15 spots:
- Oh My Girl