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Check Out January Girl Group Member Brand Reputation Rankings

The Korea Institute of Corporate Reputation has announced top brand value rankings for the girl group members for the month of January.

The brand reputation index refers to big data analysis on consumer behavior, participation value, communication, media, and social value. Brand reputation analysis simply tells how much engagement did your brand get and allows you to find out where, how, why, and from whom the engagements are received.

The institute collected big data of 535 girl group members from December 17, 2020 to January 17, 2021. It used the big data and ranked the members through an analysis of the consumer participation, media coverage, interaction, and community indexes.

BLACKPINK‘s Jennie topped the list with a brand reputation index of 2,855,331 for January. Oh My Girl’s Arin came second with a brand reputation score of 2,415,960. BLACKPINK’s Jisoo took the third spot with a total index of 2,405,932 for January. Her brand value saw an increase of 41.11% for January.

(G)I-DLE members Soyeon(2,257,766) and Yuqi(2,087,574) took the fourth and fifth spots, respectively.

Here are the top 15 positions:

  1. BLACKPINK’s Jennie
  2. Oh My Girl’s Arin
  3. BLACKPINK’s Jisoo
  4. (G)I-DLE’s Soyeon
  5. (G)I-DLE’s Yuqi
  6. MAMAMOO’s Hwasa
  7. BLACKPINK’s Rosé
  8. BLACKPINK’s Lisa
  9. TWICE’s Sana
  10. TWICE’s Nayeon
  11. APRIL’s Naeun
  12. TWICE’s Momo
  13. Girls’ Generation’s Taeyeon
  14. MOMOLAND’s Nancy
  15. LOONA’s Chuu

For January Boy Group Member Brand Reputation Rankings, click here.




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