The Korea Institute of Corporate Reputation has announced top brand value rankings for Girl Groups for the month of January.
The brand reputation index refers to big data analysis on consumer behavior, participation value, communication, media, and social value. Brand reputation analysis simply tells how much engagement did your brand get and allows you to find out where, how, why, and from whom the engagements are received.
The institute collected big data of various girl groups from December 10, 2020 to January 10, 2021. It used the big data and ranked the groups through an analysis of the consumer participation, media coverage, interaction, and community indexes.
BLACKPINK topped the rankings with a brand reputation score of 4,695,457 for this month. TWICE remained at the second position again this month. It had a brand reputation index of 4,178,019 for January.
IZ*ONE came third with a brand reputation score of 3,802,710. (G)I-DLE and Oh My Girl took the fourth and fifth spots with brand reputation indexes of 2,973,921 and 2,759,787, respectively.
Here are the top 15 positions for January:
- Oh My Girl
- Girls’ Generation
- Red Velvet
To know the January Boy Group Brand Reputation Rankings, click here.