The Korea Institute of Corporate Reputation has announced top brand value rankings for Boy Group for the month of January.
The brand reputation index refers to big data analysis on consumer behavior, participation value, communication, media, and social value. Brand reputation analysis simply tells how much engagement did your brand get and allows you to find out where, how, why, and from whom the engagements are received.
The institute collected big data of various boy groups from December 9 to January 9. It used the big data and ranked the groups through an analysis of the consumer participation, media coverage, interaction, and community indexes.
BTS ranked first with a brand reputation score of 18,656,046. NCT came second with a brand reputation index of 5,115,736. SEVENTEEN maintained its position with a brand reputation index of 4,613,058. EXO and The Boyz took the fourth and fifth spots with brand reputation indexes of 2,474,404 and 247,192, respectively.
Here are the top 15 spots:
- The Boyz
- Super Junior
- MONSTA X
- Stray Kids