Singer and actress IU has been announced as the brand ambassador of the outdoor brand BlackYak!
On January 27, BlackYak announced that they appointed IU as the brand ambassador, who will appear in various online and offline campaigns to promote the hiking lifestyle. “Taking benefit of IU’s vibrant image, we have decided to launch a variety of collaboration campaigns involving her to spread awareness about the significance of hiking,” their statement read.
BlackYak Alpine Club (BAC), the largest mountaineering community platform in Korea operated by Blackyak, currently has 200,000 subscribers. Last year alone, 80,000 people joined. With IU, they hope to convey the message of a healthy lifestyle.
Meanwhile, IU is gearing up for the release of her next album. She will pre-release a track titled ‘Celebrity‘ on January 27. ‘Celebrity’ is a part of her upcoming full studio album. This will be IU’s first full album in three years after ‘Palette,’ which was released in 2017.