K-Stars

Check Out February Variety Show Brand Reputation Rankings

The Korea Institute of Corporate Reputation has announced top brand value rankings for variety shows for the month of February.

The brand reputation index refers to big data analysis on consumer behavior, participation value, communication, media, and social value. Brand reputation analysis simply tells how much engagement did your brand get and allows you to find out where, how, why, and from whom the engagements are received.

The institute collected big data of 50 popular variety programs from January 7 to February 7. It used the big data and ranked the stars through an analysis of the consumer participation, media coverage, interaction, and community indexes.

TV Chosun’s trot audition program ‘Miss Trot 2‘ topped the list with a total brand reputation score of 25,677,754 for February. TV Chosun’s ‘Love Call Center‘ came second with a brand reputation index of 13,347,936. JTBC’s ‘Sing Again’ maintained its third position on the list with a brand reputation index of 12,808,565. ‘Home Alone’ (10,471,659) and ‘Youn’s Stay’ (9,190,368) took the fourth and fifth spots, respectively.

Here are the top 15 positions:

  1. ‘Miss Trot 2’
  2. ‘Love Call Center’
  3. ‘Sing Again’
  4. ‘Home Alone’
  5. ‘Youn’s Stay’
  6. ‘PPONG School’
  7. ‘Trot National Festival’
  8. ‘How Do You Play?’
  9. ‘WIfe’s Taste’
  10. ‘The King of Mask Singer’
  11. ‘We Got Divorced’
  12. ‘Running Man’
  13. ‘Radio Star’
  14. ‘You Quiz on the Block’
  15. ‘Immortal Songs’

Source

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