The Korean Business Research Institute has revealed top brand value rankings for all singers in December.
The brand reputation index refers to big data analysis on consumer behavior, participation value, communication, media, and social value. Brand reputation analysis simply tells how much engagement did your brand get and allows you to find out where, how, why, and from whom the engagements are received.
The Korean Business Research Institute collected big data of various singers from November 27 to December 27. It used the big data and ranked the singers through an analysis of the consumer participation, media coverage, interaction, and community indexes.
BTS topped the list with a brand reputation index of 14,129,164. Im Young Woong came second with a brand reputation index of 10,573,509. BLACKPINK rose to third place in the rankings with a brand reputation index of 7,999,418. TWICE and Young Tak took the fourth and fifth spots with brand reputation indexes of 5,578,631 and 5,448,629, respectively.
Here are the top 15 spots:
- Im Young Woong
- Young Tak
- Oh My Girl
- MAMAMOO’s Hwasa
- Girls’ Generation’s Taeyeon
- Kang Daniel