The brand reputation rankings for idol groups for the month of December are out!
The brand reputation index refers to big data analysis on consumer behavior, participation value, communication, media, and social value. Brand reputation analysis simply tells how much engagement did your brand get and allows you to find out where, how, why, and from whom the engagements are received.
The Korean Business Research Institute collected big data of various idol groups from November 26 to December 26. It used the big data and ranked the members through an analysis of the consumer participation, media coverage, interaction, and community indexes.
BTS topped the list with a brand reputation index of 18,972,090 for the month of December.
High-ranking phrases in BTS’s keyword analysis included ‘Dynamite,’ ‘YouTube,’ and ‘Billboard,’ while their highest-ranking related terms included ‘award,’ ‘congratulate,’ and ‘release.’ The group’s positivity-negativity analysis revealed a score of 85.02 percent positive reactions.
BLACKPINK came second with a brand reputation index of 8,401,874. NCT took the third spot with a brand reputation index of 7,985,896. SEVENTEEN and (G)I-DLE took the fourth and fifth spots with brand reputation indexes of 790,152 and 6,561,582, respectively.
Here are the top 15 spots:
- Oh My Girl
- MONSTA X
- Red Velvet