K-Pop

Check Out December Girl Group Member Brand Reputation Rankings

Brand reputation rankings for individual girl group members for the month of December are out!

The brand reputation index refers to big data analysis on consumer behavior, participation value, communication, media, and social value. Brand reputation analysis simply tells how much engagement did your brand get and allows you to find out where, how, why, and from whom the engagements are received.

The Korean Business Research Institute collected big data of 535 girl group members from November 20 to December 20. It used the big data and ranked the members through an analysis of the consumer participation, media coverage, interaction, and community indexes.

BLACKPINK‘s Jennie took the top position with brand reputation index of 3,521,147 for the month of December. High-ranking phrases in her keyword analysis included “album,” “selfie,” and “YouTube,” while her highest-ranking related terms included “achieve,” “aloof,” and “release.” Jennie’s positivity-negativity analysis revealed a score of 69.80 percent positive reactions.

MAMAMOO’s Hwasa ranked second with a brand reputation index of 2,053,052. Oh My Girl’s Arin came third with a brand reputation index of 2,046,359. Ladies’ Code’s Sojung and BLACKPINK’s Jisoo took the fourth and fifth spots with brand reputation indexes of 2,036,884 and 1,704,950, respectively.

Here are the top 15 spots:

  1. BLACKPINK’s Jennie
  2. MAMAMOO’s Hwasa
  3. Oh My Girl’s Arin
  4. Ladies’ Code’s Sojung
  5. BLACKPINK’s Jisoo
  6. BLACKPINK’s Lisa
  7. MAMAMOO’s Solar
  8. Girls’ Generation’s Taeyeon
  9. Oh My Girl’s YooA
  10. LOONA’s Chuu
  11. IZ*ONE’s Kim Chae Won
  12. Oh My Girl’s Hyojung
  13. woo!ah!’s Wooyeon
  14. aespa’s Winter
  15. BLACKPINK’s Rosé

Source

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